Thursday, August 6, 2020

PROMOTING THE SAN LORENZO VALLEY

Author's Personal Collection
This lovely circa 1906 Art Nouveau promotional postcard* for the Hotel Ben Lomond touts the area's most important industries and attractions.

The San Lorenzo Valley was one of California’s earliest logging regions. By the late 1860s, the valley supported twenty-two lumber mills with an annual capacity of eleven million board feet of lumber.

For many years Ben Lomond was a vibrant logging town. In the 1880s Ben Lomond began to transition into a resort community. The town’s first resort was Hotel Ben Lomond established in 1887. The original two-story structure contained thirty-five guest rooms and a wide wrap around veranda. The complex included four cottages and several changing rooms near the San Lorenzo River to accommodate bathers. Visitors were enticed with opportunities for fishing, hunting and boating. The hotel also bragged they were only two miles from the world famous Big Trees Grove.

The hotel underwent a long period of unstable management. For a couple of years, it was owned and managed by Joseph Ball, the experienced hotelier who also managed the small hotel at Big Trees Grove. The struggling hotel continued to change hands frequently. In 1914 Hotel Ben Lomond was a victim of arson for insurance purposes.

The Big Trees Grove image used on the postcard is the famous one by McKean and Reese taken during the 1888 return visit of famed explorer John Charles Frémont. The image captured the moment when Frémont along with "sixteen members of the party encircled that immense tree [the Giant], joining hands; then swinging free from it they formed in a circle apart on the cleared ground, showing the immense growth of this gigantic tree …"

* This postcard was mailed to a correspondent in Wantagh on Long Island, New York.

Sources: “The San Lorenzo Valley Flume Chronicle,” by Lisa Robinson, Redwood Logging and Conservation in the Santa Cruz Mountains: A Split History; “Curiosities: Ben Lomond-Area Resorts,” Santa Cruz Trains – Railroads of the Monterey Bay Area, https://www.santacruztrains.com/.




Tuesday, August 4, 2020

SUN TAN SPECIAL TO THE BIG TREES

Southern Pacific brochure, circa 1930s - Author's Personal Collection

In 1887 Southern Pacific took over the mountain route to Santa Cruz. In June 1930, the special excursion train from San Jose to the Santa Cruz beach and boardwalk was christened the 'Sun Tan Special'. Eventually these special excursion trains also departed from San Francisco and Oakland.

The trip from San Francisco sped "down the Peninsula, through the beautiful suburban towns of Burlingame and San Mateo to Palo Alto, where you pass the palm-lined entrance to Stanford University. Then through vast fruit orchards to Sunnyvale, with the mammoth domed hangar of the Sunnyvale Air Base* to your left, past Santa Clara University and through San Jose, thriving center of the Santa Clara Valley."

"Leaving San Jose you soon reach Los Gatos (Spanish for ‘The Cats’), where you meet the San Lorenzo River and follow it through a magnificent canyon into the heart of the Coast Range, winding and climbing. Suddenly you’re in the Big Trees – groves of Giant Redwoods that stand so close to the tracks you can almost reach out and touch them … through Felton and Big Trees (the main big tree grove) to gay Santa Cruz, famous resort city at the north end of Monterey Bay. Here are friendly hotels, the Casino, a wide, sunny beach and hilarious amusement zone."

The mountain route was abandoned by Southern Pacific in 1940 after a landslide blocked the tracks and the railroad felt the cost to repair the track was too expensive. The 'Sun Tan Special' continued to operate via Southern Pacific’s other route south from San Jose through Gilroy. Some specials also continued to take weekend picnickers to Big Trees Grove from Santa Cruz via San Lorenzo Canyon. The last regular 'Sun Tan Special' ran in 1959.

* In 1931 the large hangar was constructed and the air base was renamed NAS Moffett Field after Rear Admiral William A. Moffett.

Sources: "Its Just a Short Trip to Santa Cruz Through the Giant Redwoods," Southern Pacific Railroad brochure, circa 1930s;  “Curiosities: the Sun Tan Special,” Santa Cruz Trains website at www.santacruztrains.com/2019/09/curiosities-sun-tan-special.html?m=0